The Cutso Experiments

By 2050, 3 planets worth of resources will be required to maintain current fashion industry trends.

That is the definition of unsustainable.

For the sake of our planet (this one, not the other two), we need to change the way we produce and consume our clothes.

Whilst “big fashion” claiming they’ll use 100% sustainable materials by 2025 is a step in the right direction, it’s a “band-aid” fix that ignores a much bigger problem.

The 45 billion garments that go unsold every year.

Garments that get warehoused, put in the rubbish or worse, burned.

Cutso is a startup that is solving the $500bn problem of over production by developing a model to eliminate the waste from unsold stock.

Like any good startup, we’re leveraging technology to experiment to a new solution.

Our vision is to solve the over production problem with digitally printed shirts, then make our technology available to other brands & designers, so that they can provide their customers with sustainably produced clothes, and help eliminate the waste from unsold stock.

Our People

Tyler Couto-(Full-stack engineer focused on backend)

SF Bay Area, CA, USA

I joined Cutso, because I want to contribute to a sustainable future. Cutso is working toward that future by aiming to produce only what can be sold.

Michele Pontillo-(Head of Physical Product)

Bergamo, Italy

I met Dave through his previous business, and loved what he did with Maple. Having spent a few decades in the fashion world, I wanted to use my expertise to make beautiful garments, the right way.

Andrew Mole-(Co-Founder, COO)

London, UK

Having spent a decade building companies in the advertising and technology industries I sought to work on something ‘good’. In both environmental and social impact Cutso fit the bill. Beyond this, I was intrigued by founder, Dave’s passion.

Chris Susskind-(Head of Product)

Nashville, TN, USA

I joined Cutso because I believe clothes are an extension of ourselves. Today, environmental problems can no longer be ignored. Cutso gives people the tools to keep conservation and sustainability at the forefront of global attention - while looking great!

Rebecca Oshiobughie-(Fullstack and DevOps Engineer)

Lagos, Nigeria

I joined Cutso because I want to be part of the team solving a crucial problem in the fashion industry.

Dave Fairbairn-(Co-founder, CEO)

London, UK via Toronto, Canada

I am obsessed with making highly detailed, beautiful garments. A few years ago I built a high end denim brand called Maple (RIP), where I was exposed to some of the dodgy fashion industry practices that are purposely keep secret. As a father to a gaggle of kids, my role is to lead by example. I choose to use my entrepreneurial skills as a force for good, so I can leave the planet better than I found it.