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Mass market fashion is just that… designed for the masses.
We crowd design unique, smart casual, men’s shirts, and craft them in small batches in a little town in Northern Italy.
Instead of dictating what you should wear, we think you should decide what gets produced.
Join The Experiment
The power is in your hands.
Cutso provides a high end short sleeve, button down shirt as a canvas.
Curated creatives submit design ideas.
You vote for your favourites.
The best designs are made available for pre-order as limited edition “drops”.
Creatives earn a fair commission for every shirt made.
The fashion industry produces an unsustainable amount of waste.
Brands are making headlines for burning millions of £’s worth of unsold stock.
Something needs to change…
Demand before supply. A less wasteful model.
No unsold stock to end up in landfill or an incinerator
No artificially inflated prices from retail and distributor margins
