The fashion industry hasn’t evolved much in decades. On average, traditional retailers still mark their products up 5-6x.

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At we do things differently.


Here’s how it works.

It starts by getting to know you better. Build your individual style profile, by flipping through the Lookbook (anonymously if you prefer).

We’ll link you up with a tribe of like minded men, so you can harness the power of the crowd.


Instead of dictating what you should buy, we put the power in your hands.

Cutso runs curated design competitions where only the garments you back get produced.

There’s no waste and no high overheads, so no 5-6x markup.

You’ll get premium quality menswear, made by ethical manufacturers at half the price of the high st.


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Join Cutso (It’s free) by entering your email below.