Fred likes nice things.
He rides a BMW R nineT motorcycle and drinks locally brewed craft beer.
Fred would rather pay for good sushi than suffer through cheap fast food.
He understands that quality comes at a price.
When it comes to his clothes, Fred isn’t interested in fast fashion or logos.
He wants quality.
So, he’s happy to throw down £200 on a quality pair of selvedge denim jeans, because he knows that “if you buy cheap, you buy twice”.
Plus, Fred has a conscience. Could well paid adults really have made that £19 jacket?
Then Fred found Cutso crowdsourcing club.
Cutso learned about Fred’s style preferences, then linked him up with a group of likeminded men.
Fred’s group crowdsourced a small run of Japanese Selvedge denim jeans and paid wholesale (£85) instead of retail (£200).
They even got updates from the manufacturer as their jeans were being made.
Be like Fred.