JOIN THE EXPERIMENT
Using technology & design to lower our personal contribution to environmental doom.
Starting with crowd designed, boutique shirts…
An experiment in ethical fashion
Fashion brands make far too many products that aren’t being bought.
In 2018, a well known British luxury brand made headlines for burning £28 million worth of unsold stock.
A practice more common than you’d expect.
We think the problem lies in guessing (poorly) what their customers want.
What if instead of guessing, we asked our customers what they want?
We’re curating a tribe of creatives to design for our ethically made, boutique shirts.
The Cutso community vote for their favourite designs
The most popular are made available in small batches for pre-order
The Cutso experiment isn’t for everyone (by design).
If you like what you’ve read, add your email in the box below to join us.
Join The Experiment